Courtney chew
Courtney chew
Brand Strategy and Marketing Consulting
 
 

Work

Some of our work

 
Roden Gray | RODENGRAY.COM @rodengray — photos by Jomar Victoria via Roden Gray

Roden Gray | RODENGRAY.COM @rodengray — photos by Jomar Victoria via Roden Gray

 

Roden Gray

supported this luxury menswear retailer in developing an evolved brand strategy and Team structure to support their growth into their tenth year as a business. Also, revampED and REBUILT rodengray.com

/ Brand Strategy development / Team structure and organizational chart consulting / Operational process and tools / Concept, manage, create a new RODENGRAY.COM /

Mr. Gray

Re-branded this luxury textile footwear and lifestyle brand.

/ Brand Strategy / Brand Identity / Marketing, Content, and Social media strategy build out and execution / Create and develop a new MRGRAY.CA and e-commerce initiatives / Concept and execute events, strategic partnerships, brand activations / Create and build a community strategy, influencer marketing and ‘Creative Pioneer’ Program / Facilitate strategic partnerships with like-minded brands / Creative Direction and production of ecommerce and seasonal campaign photoshoots /

 
Mr. Gray | MRGRAY.CA @mrgraysocks — photo by Alan Chan

Mr. Gray | MRGRAY.CA @mrgraysocks — photo by Alan Chan

Werklab | WERKLAB.COM @werklab — top photo by Brit Gill via Werklab

Werklab | WERKLAB.COM @werklab — top photo by Brit Gill via Werklab

 

Werklab

Re-branded and fostered a community-centric vision for this holistic wellness co-working space.

/ Brand Strategy development / Brand identity development / Designed the events and community strategy / Concepted and executed community driving events / Established a Community Partnership Program / Consulted on expansion and growth plans for physical space /

Kit and Ace

supported in hiring and growing the founding team of kit and ace, established effective operational procedures and processes across the business, and led global community strategies, partnerships and activations.

/ Operational processes created to establish a productive structure for effective cross-functional work / Brand and Community strategies / Marketing Initiatives / Concept and support campaigns and photoshoots / Develop Global Community Strategy and Global Ambassador Program / Develop Local Community Strategy and in-market influencer and Ambassador Program / Global events and mass-budget activations / Establish Global strategic Partnerships with likeminded brands, including Away Luggage + Bang & Olufsen / Lead, grow, develop, manage effective teams / Concept and build out Sorry Coffee Co. /

 
Kit and Ace | KITANDACE.COM @kitandace — photos by Alan Chan

Kit and Ace | KITANDACE.COM @kitandace — photos by Alan Chan

 

"
Collaborating with and creating
purpose-led brands.

/  COURTNEYCHEW.COm  /

 
Garmentory | GARMENTORY.COM @garmentory — photos by Mike Cobarrubia

Garmentory | GARMENTORY.COM @garmentory — photos by Mike Cobarrubia

 

Garmentory

Analyzed data and developed focused consumer demographic profiles.

/ Consumer Data Analysis / Muse Demographic Profiles / Consumer Demographic Profile build out/

Oleavicin

Re-Branded this lifestyle and wellness product-led brand

/ Brand Strategy and identity development / Social Media Strategy development / Marketing and e-commerce website consulting /

 
Oleavicin —  photo by Cas Party

Oleavicin — photo by Cas Party

Poppy Finch | POPPYFINCH.COM @poppyfinch — photo via Poppy Finch

Poppy Finch | POPPYFINCH.COM @poppyfinch — photo via Poppy Finch

 

Poppy Finch

Developed Brand Strategy and social media plan to fit into the growth plans of this fine jewelry company.

/ Brand Strategy development / Build out muse and consumer demographic profiles / Establish a refined and elevated visual and creative aesthetic / Social media and influencer marketing guidance / Created operational tools to support marketing and social media planning /

Rhonda Allen

Developed a brand strategy and visual aesthetic to support her growing professional executive coach and leadership + culture consulting business— supporting individuals to live their brightest, biggest lives.

/ Brand Strategy and identity development / Social Media Strategy development / Splash page design and development /

 
Rhonda Allen | RHONDAALLEN.CO

Rhonda Allen | RHONDAALLEN.CO

wings + horns | WINGSANDHORNS.COM @wingsandhorns — photos by Alan Chan via wings + horns

wings + horns | WINGSANDHORNS.COM @wingsandhorns — photos by Alan Chan via wings + horns

 

wings + horns

established effective marketing and retail strategies to support the growth of this contemporary menswear brand into it’s tenth anniversary.

/ Marketing Plan, Content strategy and Creative Aesthetic development and execution / Social media and PR strategy / Retail showroom concept, design, and build-out / Hire, grow, lead, and manage retail and marketing teams / Facilitate and coordinate special projects and collaborations with strategic partners, including Ten-Year anniversary collaborations / Concept, organize, plan, and execute events including Internal Culture events, Product Education events with Department stores and boutiques, Warehouse sales, Retail events, and Seasonal Private Exhibitions during Market weeks in NYC / Manage the development of the e-commerce website build out and maintain the channel operations / Key collaborations with brands like: Danner Boots, Ace Hotel, Canada Goose, Nanamica, Porter Design, Reigning Champ and more /