Kit and Ace x The Big Quiet at OWO in NYC
Concepted, planned and executed a second mass meditation with The Big Quiet community in NYC (March 2017) in an effort to share the benefit of meditation and pressing pause. A way to come together and powerfully leave our past, present and future concerns in the clouds. I also managed the creative identity and content strategy behind the experience, alongside the relationship with our production partner in NYC and the Port Authority.
1100 individuals in NYC joined us for a mass meditation in the One World Observatory Tower (OWO), taking over all three levels of the observatory tower - the tallest building in the western hemisphere. The event featured sound baths and musical performances that were simultaneously linked across the three levels.
In an effort to extend the reach and engage our global audience we also coordinated and hosted live streams in seven Kit and Ace showrooms across the world, powered by our Facebook channel and our media partners VICE and NowThis.
Custom meditation pillows and tote bags were created for everyone, as a physical reminder of this experience with us.