On a mission to connect good people to good people and collaborate with others to create a more conscious, kind, and open world.
A brand and marketing professional born, raised, and living in Vancouver, BC, Canada. I graduated with a BComm in Marketing from UBC Sauder School of Business and have since been in the Fashion and Retail / Product space for the past 13 years, working in dynamic retail environments from small start ups to larger companies, at both the wholesale and vertical streams.
Throughout my career I’ve led and grown collaborative and effective teams, built strong retail and customer-driven environments, established and oversaw global brand and marketing strategies, created strong and innovative strategic partnerships, strategized and executed massive community initiatives, and connected and pitched PR opportunities with relevant media experts across various industries.
My goal through consulting is to help brands connect with their greater sense of purpose, achieved through initiatives that are conscious of the impact on their communities and the earth. Through our work together, I aim to inspire, organize, concept, and create with you, to show you the opportunities that come to life, when we lead with why we exist.
Our ability to connect with others – genuinely, vulnerable, and deeply – and drive forward a movement that is greater than ourselves, is what will foster an engaged and loyal community that will care for and support you.
What we can do together
Whether you’re a new brand, or an existing brand looking to evolve and grow, I work with a team of talented humans that are committed to executing your vision, effectively and thoughtfully.
Brand Strategy and Marketing
Including community and experiential strategy, and organic and digital.
Logo development, color and aesthetic/mood, typography
Visual aesthetic, Site Mapping, and UX/ UI development
Casting, photography, production
Operations and Team Structure
Organizational charts, Operational process consulting, Team building
Concepting, planning, executing, and engaging relevant collaborations and partners.
I’m a creator at heart, and in addition to consulting, I’ve founded a couple other projects that I truly believe in, and that each play into my greater vision of driving connection and collaboration with talented humans around the world.
A lifestyle brand and eco-conscious swim label for men and women, that exists to connect individuals to our most open, free, and positively impactful selves, to motivate awareness and drive forward actions that will benefit our communities, our earth, and our oceans. We are proud to commit to initiatives that encourage our Collective to do good with us, including donating partial proceeds to our partner organization Surfrider Foundation Vancouver Chapter, using recycled nylon and polyester yarns in our fabric, and using biodegradable, reusable, and recycled materials in our packaging.
Together, we can save the world. Together, we’re limitless @ocin
THE COLLECTIVE INDEX
A collective of good people with heart and hustle, connecting, sharing, and making cool things come to life. A new wave of collaboration, focused on creating long-lasting relationships online and offline. More coming soon.